I just found this article (scroll down on page) from December of last year, and given the renewed focus on Green, thanks to President Obama, thought it was still timely.
The premise: just because we’re in a major recession, doesn’t mean that companies are going to stop their green IT initiatives. Which of course is fantastic news.
Break out the bubbly: Is green tech just a fad? Not according to Forrester Research’s latest survey on the subject.
In the teeth of the Great Recession, half of the more than 1,000 companies it questioned worldwide said they would increase, or at least maintain, their green IT initiatives. The research was conducted in October, when things were otherwise going downhill fast.
The main reason given by the companies for their forward march: reducing energy-related operating expenses.
Certainly everyone who cares is worried that consumers and businesses will follow their bottom line, and potentially disregard their green ‘vows’ in light of a bad economy. But what if going green actually improves their bottom line? Luckily, more and more news is coming out to challenge that assumption!