It was only a matter of time before green technology expanded to large display.
As detailed in the article, Billboards in Pensacola to Use Breakthrough Eco-Friendly Technology, we’re in an era where, if someone can make money going green, they will.
Or in their words:
With rising demand for eco-conscious business practices worldwide, adopting environmentally-friendly technologies that provide a high return on investment is critical.
Here’s a little about the development:
In Pensacola, Fla., a digital billboard is operating with solar power using new light reflecting technology.
magink, the world’s first developer and provider of full color reflective digital ink technology, today announced that Lamar Outdoor Advertising, a leading owner and operator of outdoor advertising and logo sign displays, has successfully utilized its Gen 3 reflective technology-based billboard. The magink partnership represents Lamar’s ongoing efforts to implement new eco-friendly technologies in the out-of-home (OOH) advertising market.
I happen to think billboards are a blight on the landscape, especially ones involving digital projection. However, if they can reduce the carbon footprint, at least that’s a step forward.
To me: bring back the trees or have nothing at all