Random Sunday: Holographic Touring

Checking out one of my favorite green blogs, Ecorazzi, the other day, I caught this post, which references an article on MSNBC.com. :

Serj Tankian, the frontman for Los Angeles rock band System of a Down, is so dedicated to saving the planet that he wants to launch a virtual concert tour to reduce his carbon footprint.

“I’ve had an idea for a long time, which might sound a little crazy, but I really want to look into holographic touring,” Tankian told Billboard.

“I think we could reduce our need to travel if we could project ourselves into meetings and concerts. We have the technology, and we’re not using it right now.”

Which makes me think about the impact of travel on the environment. Exactly - random thoughts coming.

Businesses, which include bands, need to justify any costs. Travel happens to be one of the very most expensive costs for a business. Aside from airfare, there are hotel and ground transportation costs, per diems, and other expenses.

Many businesses are cutting down on any travel deemed unnecessary. Rising fuel costs, which drive up the cost of flights, coupled with a bad economy make it prohibitively expensive.

The alternatives? Teleconferences, videoconferences, Skype, virtual meetings.

But one part of any business that will always be able to travel is the sales function.

So, what are bands but travelling salespeople? Selling their music, brand, t-shirts, enabling the sales of alcohol and other concessions at shows.

But what are our favorite musicians and bands doing about cutting out travel, or finding interesting alternatives a la System Of A Down?

What is your favorite band doing?

One of mine hasn’t toured in over 20 years, and may actually have finally broken up, so they’re by default one of the Greenest! Joking of course.

But what about big bands that tour somewhat regularly, like R.E.M and U2? They support an awful lot of very good causes, but have we seen them do any/many webcasts for fans? Do they buy carbon offsets for their enormous amount of travel?

Wouldn’t a webcast, or System Of A Down’s idea of a holographic show make a lot of sense from a cost and carbon reduction standpoint?

I warned you about the random.

OK, I couldn’t pick out a System Of A Down song out of a random listening, but I’m absolutely a fan now, knowing that they are so passionate about reducing their carbon footprint.

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