simple + green

Nike has created a new shoe called the “Trash Talk“, designed for Phoenix Suns’ All-Star point guard, Steve Nash.

What makes it notable: this is Nike’s first major effort on a sustainable shoe. How is it environmentally friendly?

* The upper is pieced together from leather and synthetic leather waste from the factory floor using zig-zag stitching.
* The mid-sole uses scrap-ground foam from factory production
* The outsole uses environmentally-preferred rubber that reduces toxics and incorporates Nike Grind* material from footwear outsole manufacturing waste.
* The Phoenix Suns’ colorways will have shoe laces and sockliners which use environmentally-preferred materials and will be packaged in a fully recycled cardboard shoe box.

According to the Nike site:

“Any opportunity to promote the environment and preserve our planet is a step in the right direction,” Nash said. “I’m very excited to be one of the first athletes to wear the Nike Trash Talk. I think people will love the shoe, and hopefully by wearing it I can inspire others to try it out as well.”

Nike footwear designer, Kasey Jarvis said: “ We were really looking for a ‘here and now’ solution to footwear waste, and creating a performance product using waste materials felt like a very innovative solution. Using Nike’s Considered design ethos we were able to create a shoe that stands up to the stringent on-court performance requirements but is also more environmentally friendly.”

(props to Brave New Leaf for the tip on this item).